Where does my money go every month?

1 Finance is a SEBI-registered Investment Advisor that offers personalised financial planning and advice. We manage all your financial needs under one roof — from income and expenses to investments, taxes, insurance, loans, credit cards, retirement, and Will and estate planning.

We start with a MoneySign® assessment to understand your financial personality, then assign a dedicated Qualified Financial Advisor. Together, we assess your current financial situation, identify areas for improvement, suggest action steps to address any gaps or help you reach your milestones, and help you implement them.

As a SEBI-registered Investment Advisor, we do not sell products or earn commissions. We have a fiduciary responsibility to work in your best interest.

Start by downloading the 1 Finance app and creating your account.

If a member has referred you, add your referral details and book your first meeting to begin your personal financial planning journey.

Without a referral, your account joins the waitlist; however, you can take the MoneySign® assessment to understand your financial behaviour. Or, you can join the Personal Finance Club (PFC) to get deeper insights on personal finance and financial planning.

Before advising you, a Qualified Financial Advisor takes time to understand your finances and goals in detail and then prepares your financial plan. To give each new member considerable time, 1 Finance currently welcomes new members through referrals only and places others on a waitlist.

In the meantime, you can join the waitlist, take the MoneySign® assessment to understand your money habits, or become a member of the Personal Finance Club (PFC) to understand more about personal finance and financial planning.

Personal Finance Club is a 1 Finance community that helps you build your understanding of money with guidance from qualified experts. As a member, you receive daily financial insights, can ask questions in live Ask Me Anything (AMA) sessions, and can attend live virtual sessions alongside more than 2,000 members. The club's no-sales-pitch policy keeps every conversation free of product promotion.

MoneySign® is the world's only patented financial personality assessment, registered in India, the USA, and Europe, that identifies your financial personality.

There are eight MoneySign® profiles based on patented technology: Vigilant Turtle, Persistent Horse, Far-Sighted Eagle, Opportunistic Lion, Virtuous Elephant, Enlightened Whale, Tactical Tiger, Stealthy Shark

MoneySign® helps us understand how you deal with money, including your risk tolerance, saving and investing habits, and priorities. This insight allows us to guide you better. Your financial plan, investment approach are all customized to fit your unique profile, not based on a one-size-fits-all template.

Your 1 Finance plan covers all aspects of your financial life, including income and expenses, investments, insurance, taxes, loans, credit cards, real estate, retirement, and estate planning. We take a comprehensive view, ensuring that all areas of your finances work together towards the life you want.

You will have a dedicated qualified financial advisor, not a rotating team. All our advisors hold NISM XA & XB certifications as required by SEBI, and many have additional qualifications such as CFP, CWM®, CFA, or CA. They not only possess these credentials, but they also have years of experience that make them qualified to guide you.

Regular monitoring and check-ins are included in our priority and wealth plans. You can reach out to your dedicated advisor anytime for questions or clarity — there are no limits on consultations within your plan.

Your first financial plan and consultation is free. After that, we charge ₹10,000 per year for a priority membership. There are no commissions or hidden charges. By choosing the priority membership, you will enjoy several benefits, including a dedicated Qualified Financial Advisor, unlimited consultations, regular check-ins, and ITR filing.

No, we do not sell financial products. We provide qualified financial advice only. Your dedicated financial advisor recommends direct plans and instruments that are not tied to commissions. As a SEBI-registered Investment Advisor, we are committed to serving your best interests and do not sell any products.